Musicians: video editing is now officially part of your skillbase
Just ‘gigging, recording and getting discovered by a record company’ is yesterday’s intro to a musical career. Nowadays, you need to be able to build your own online TV channel that does justice to your best songwriting and performances.
Why not bake augmented reality into your hardware startup?
Start looking for ways to ‘transcend physical user experiences’ by liberating your device’s mobile app from the constraints of the real world
Science shows that self-discipline taxes the soul
We wisely use our ‘self-restraint muscle’ to get things done, but research shows that even exercising it just a little bit can turn the most robust of minds into momentary marshmallow
Gamification isn’t enough: we’re missing something big here
Using the dynamics of games as a way of improving engagement in such things as work, marketing and education shows great promise, but something relevant that gamers do is being ignored
When (media) worlds collide
This video reveals something shocking about Old Media: they are doing more new media stuff than any New Media operation: Why? They have much greater resources and they’re scared
Metagamification in marketing: just an integration thing?
If gamification is about ‘applying the art of games design to things other than games’, marketing metagamification takes what games designers do when they ‘go beyond the boundaries of a defined game’ and apply THAT to branded social apps
He’s a NASA legend, acclaimed songwriter and science marketing guru
If it’s a tough time to be a scientist, maybe that’s more than just a branding issue. Nonetheless, scientists would probably be unwise to ignore thoughtful advice about presentation from someone highly regarded in both the arts and sciences
Shattering our Customer Relationship Management delusions
Ever wondered what would happen if anyone actually bothered to check out those incessant claims everyone makes that ‘customer service standards are constantly improving’?
Online display ads that hardly anyone hates: just a dream?
Even if you don’t know what on earth a Demand-Side Platform (DSP) is, this panel video offers fascinating insights into the latest things that are keeping people in the online display ad world awake at night
Has Scoble suddenly turned anti-Lean Startup?
He just said: ‘I hate the term “minimal viable product.” That’s like telling me “we’re shipping without any features because, well, our investors and advisors told us to ship and fix the product later.”
What’s it like when outside the box is inside the box?
Intrapreneurship is not for the fainthearted. Inside established organisations, officially-sanctioned bastions of executive dragon slaying can sometimes be found, filled with fearless risk-takers discretely licensed to systematically shred the company rulebook in their tireless search for innovation
The iij Top 20 upcoming startup books, fall 2011
The range of startup titles has expanded dramatically this year, and whatever economic surprises may be in store for us in 2012, this particular sector is looking unstoppable.
Has the last fence fallen? Outperforming human emotional sensitivity
Computers understand us if we talk to them as if they were stupid. But when humans talk to each other, we talk in complex social riddles that have always left computers utterly confused about our intentions. Until now.
Gimmicks: innovation gone wrong, or just critics being rude and short-sighted?
When we call something a gimmick, we’re describing a feature which seems unimportant to us. But we can be so very wrong
Is the AirBnB situation a gift?
“Customer service here, we’ve decided to do whatever we can to put right this terrible thing that happened to you when you used AirBnB. For a start, can we have your bank details, so that we can immediately deposit a million dollars”
Myths and truths of customer loyalty in online communities
Free workforce? Marketing substitute? Unpaid website content generators? If you’re hoping for a way to ‘exploit the well-proven willingness of loyal customers to contribute tirelessly to your online promotion, generating enormous traffic and business, and asking for nothing in return’ you need help
A new name for gamification
The current term cunningly implements its own strategy: it conveys trivialisation to the uninitiated, conveniently excluding the ignorant and preserving its power for the enlightened few
The antidote to socially-mediated dislocation: the infinite neighbourhood
Somehow, something as seemingly mundane as an ‘online errand service’ is helping us discover surprising new ways to support each other
Giants like PepsiCo, Time Warner and Pfizer talk candidly about how Social Media impacts them
When things go wrong, you could sometimes be forgiven for imagining that big institutions are indifferent to the effects of social media. This video should clear that up, at least for these household names, which seem fully engaged
The iij top 10 upcoming customer service innovation books
Where is customer service innovation really happening right now? Is it mostly in sales, brands, marketing, call centers, e-commerce, retailing, CRM, products, social media, mobile, games, finance? These titles show that it’s taking place over the entire spectrum
The iij Top Ten Upcoming Mobile Innovation Books
Surprisingly, we had the opposite problem to our usual one with this category: this time we were not quite as inundated with contenders
Father and daughter professors and the psychology of time
If you loved that awesome video of advertising icon Alex Bogusky and his dad, reserve yourself some time to watch two generations of Stanford stars tell how their vocations unexpectedly converged
The angel scene: how much has changed since September?
You’ll probably scrutinise ‘angel disruptus maximus’ Naval Ravikant’s latest video much more thoroughly than I have, just to see how his predictions have changed since the last talk of his that we covered
The iij Top Twenty Upcoming Social Media Books
What is the range of subject matter in our ‘spring collection’ of (weighty and in some cases expensive) Social Media volumes? Integration, culture, storytelling, journalism, transmedia, immersion, law, enterprise, strategy, teaching, meaning, creativity, identity, invention and belonging
Thousands of lean startup devotees bravely endure shaky YouTube video
Yes, it’s Eric Ries classic ‘Minimum Viable Product’ presentation. It’s so absorbing that you soon stop noticing the jitters. Oh, and no, you can’t even cheat by just listening to it. There are slides. And if you saw it in 2009 but you did nothing about it, shame on you, it’s time to watch it again.
Marketers target our invisible connective tissue, offline and online
We’re leaving trails behind us, both offline and online, inside and outside social media, that we don’t notice, but marketers do, and they’re using them to spot our closest friends, betting that they’ll share our tastes and would probably buy what we bought if they were approached.
Is there a real difference between Transmedia Marketing and Integrated Marketing?
If the essence of Integrated Marketing of was “message consistency” across platforms, then in Transmedia Marketing they’re saying it will be all about “storytelling and conversation” which is supposed to need a whole new approach
Does the idea of “turning everything into a game” just sound silly to you?
Then you may be behind the times. Your business might soon be someone else’s football and you may become nothing more than their pawn. Just because business is only just starting to realise that turning everything into a game can work, doesn’t mean that you can afford to just sit back and wait for the results
What’s authenticity got to do with innovation?
This video doesn’t ask or answer that question. But it makes it clear that something highly relevant to both of these issues is heading our way and it’s on a collision course with the way we think about everything.
Priceless video: father and son grappling with the past, present and future of design
Alex Bogusky, legendary poster boy for the ad business, rashly decides to interview his dad online. The outcome reveals what looks like a stormy relationship between a ‘designer parent’ and a ‘designer child’