Nomination For the 2012 Infinitely Improbable Pivot Award
And you thought AirBnB’s Chesky’s early switch into repackaging breakfast cereals which he eventually had to eat in order to survive would clinch it? Nope. Not improbable enough.
What if startup ideas didn’t matter to investors?
Would you invest in founders pitching a project that you didn’t really believe in, for reasons you didn’t tell them about?
Is the AirBnB situation a gift?
“Customer service here, we’ve decided to do whatever we can to put right this terrible thing that happened to you when you used AirBnB. For a start, can we have your bank details, so that we can immediately deposit a million dollars”
Myths and truths of customer loyalty in online communities
Free workforce? Marketing substitute? Unpaid website content generators? If you’re hoping for a way to ‘exploit the well-proven willingness of loyal customers to contribute tirelessly to your online promotion, generating enormous traffic and business, and asking for nothing in return’ you need help
Two innovation universes, one amazing video
This starts off as a talk about startup methodology but somehow manages to morph into a sales pitch for an intriguing new solar technology. If you’re able to keep up with Bill Gross’s sometimes ferocious pace of delivery, stick with it, it’s well worth the ride
I Think, Therefore I Pivot: The Lean Startup Philosophy At Work
I just read this question on Quora: ‘What good books tell the story of the business model iterations and pivots of a notable company?’ My response is not a book, but a video of a talk at Y Combinator Startup School