Gimmicks: innovation gone wrong, or just critics being rude and short-sighted?
When we call something a gimmick, we’re describing a feature which seems unimportant to us. But we can be so very wrong
What’s authenticity got to do with innovation?
This video doesn’t ask or answer that question. But it makes it clear that something highly relevant to both of these issues is heading our way and it’s on a collision course with the way we think about everything.
Awesome innovation, so why doesn’t anyone buy into it?
The psychology behind ‘communicating new ideas’ is something that whizzes straight over the heads of most innovators, whose ideas then whiz straight over the heads of almost everyone else