What’s it like writing story-worlds for others to inhabit and shape?
Job titles like ‘interactive storyteller’ or ‘narrative designer’ do little to convey the joys and nightmares of today’s videogame writing experience: we’ve found writers eager to share an inside perspective
iij haunted by epic discovery failure
For some unfathomable reason, we’ve never covered anything on games design luminary Will Wright, and if that wasn’t bad enough, we never even knew that his latest major project wasn’t even a game.
Is there a real difference between Transmedia Marketing and Integrated Marketing?
If the essence of Integrated Marketing of was “message consistency” across platforms, then in Transmedia Marketing they’re saying it will be all about “storytelling and conversation” which is supposed to need a whole new approach