Beyond the Business Model Canvas
The Business Model Canvas may be a great way to build a new business model, but it may also be the wrong tool for capturing a freshly conceived vision of a solution to a customer requirement
How can we work like designers when we create business models?
Googlers get taught how to think more creatively about exploring business models. We mere mortals can sit and watch while guru Alex Osterwalder talks us through the ideas in his bestselling book