Design, Europe, Global View, Innovation & Strategic, Life itself, Perspective, Startups, ... Nomination For the 2012 Infinitely Improbable Pivot Award And you thought AirBnB’s Chesky’s early switch into repackaging breakfast cereals which he eventually had to eat in order to survive would clinch it? Nope. Not improbable enough. Peter Friedman, 12 years ago 4 min read