A new name for gamification
The current term cunningly implements its own strategy: it conveys trivialisation to the uninitiated, conveniently excluding the ignorant and preserving its power for the enlightened few
Does the idea of “turning everything into a game” just sound silly to you?
Then you may be behind the times. Your business might soon be someone else’s football and you may become nothing more than their pawn. Just because business is only just starting to realise that turning everything into a game can work, doesn’t mean that you can afford to just sit back and wait for the results