Category: Marketing

'How to', Entrepreneur's Briefcase, Global View, Innovation & Strategic, Investment, Marketing, Private Equity & Venture Capital, ...

What’s it like when outside the box is inside the box? 

Intrapreneurship is not for the fainthearted. Inside established organisations, officially-sanctioned bastions of executive dragon slaying can sometimes be found, filled with fearless risk-takers discretely licensed to systematically shred the company rulebook in their tireless search for innovation

Global View, Innovation & Strategic, Marketing, Startups, Technology, The Americas, Web & Consumer Tech...

Thousands of lean startup devotees bravely endure shaky YouTube video 

Yes, it’s Eric Ries classic ‘Minimum Viable Product’ presentation. It’s so absorbing that you soon stop noticing the jitters. Oh, and no, you can’t even cheat by just listening to it. There are slides. And if you saw it in 2009 but you did nothing about it, shame on you, it’s time to watch it again.

Global View, Innovation & Strategic, Life itself, Marketing, Technology, The Americas, Web & Consumer Tech...

Marketers target our invisible connective tissue, offline and online 

We’re leaving trails behind us, both offline and online, inside and outside social media, that we don’t notice, but marketers do, and they’re using them to spot our closest friends, betting that they’ll share our tastes and would probably buy what we bought if they were approached.

Innovation & Strategic, Marketing, Technology, Web & Consumer Tech

Does the idea of “turning everything into a game” just sound silly to you? 

Then you may be behind the times. Your business might soon be someone else’s football and you may become nothing more than their pawn. Just because business is only just starting to realise that turning everything into a game can work, doesn’t mean that you can afford to just sit back and wait for the results