What’s it like when outside the box is inside the box? 

Intrapreneurship is not for the fainthearted. Inside established organisations, officially-sanctioned bastions of executive dragon slaying can sometimes be found, filled with fearless risk-takers discretely licensed to systematically shred the company rulebook in their tireless search for innovation

If you were looking for a crash course on the subject from a pioneer of intrapreneurship, look no further. You’ll also get to hear lots of other relevant issues which seem to have far broader applications.

Things mentioned in that talk (by Steve Knox, CEO, Tremor) include:

A book called Diffusion of Innovations by Everett M. Rogers

A model of organizational design called The Galbraith Star

Here’s a panel (at the same event) on intrepreneurship:

Moderator: Debu Purohit Fuqua Faculty

Panellists:

• Katrinka McCallum VP, Red Hat, Inc.
• Duke Chang Program Director for Strategy and Planning IBM Corporation
• Tony Frazier Cisco Systems, Emerging Technology Group
• Stephen George Silvermine Ventures LLC

“What is the relationship between Intrepreneurship and conventional/external startups?”, I hear you ask. This next panel addresses that question and it’s called:

Corporate Careers that Harness the Entrepreneurial Spirit

Moderator: Christopher Gergen Entrepreneurship Leadership Venture, Sanford Public Policy Faculty

What’s it like being an ‘investment VC/intrapreneur’? They did a panel on that too:

The event was called the

Intrapreneurship Symposium

It was held at the Fuqua School Of Business‘s Entrepreneurship and Venture Capital Club, Duke University on April 7th, 2010