Corporations to integrate social into business in 2011
So says respected social media researcher Jeremiah Owyang. And he’s got the facts and figures to back up his claims. He also advises how to do it, how not to do it, and how to make money helping others do it.
Customers as community: dangerous yet necessary
Necessary because it’s something which will happen anyway: dangerous because some of your business instincts will get you into trouble, communities are not a safe place for the inexperienced to innovate