Science shows that self-discipline taxes the soul
We wisely use our ‘self-restraint muscle’ to get things done, but research shows that even exercising it just a little bit can turn the most robust of minds into momentary marshmallow
Metagamification in marketing: just an integration thing?
If gamification is about ‘applying the art of games design to things other than games’, marketing metagamification takes what games designers do when they ‘go beyond the boundaries of a defined game’ and apply THAT to branded social apps