Disruption contained: preventing self-inflicted innovation wounds
You’ve got a revolutionary product and a choice of innovation strategies: trying to do everything you do ‘in the spirit of innovation’ or to run an otherwise traditional business, limiting additional risk: are both options misguided?
Charisma failure = innovator failure?
Problem: many brilliant innovators wouldn’t recognise their own shortcomings in the charm department even if … (insert painfully humiliating scenario) Solution? Get ready for the Science (or Zen?) of Charisma