Innovation videos: making sure they’re not ignored
Fail to do most of the things below, and you risk the likelihood that even an outstanding presentation will be consigned to oblivion. Most innovation videos uploaded to YouTube are let down by things that are easily prevented
Gave content away free, raised live show seat price 50% to $6,000: still sold out
TED risked everything by putting their precious content online for nothing, but it paid off, they are now bigger than ever: the future is live
What is “pull” education and why does it matter?
Compulsory curriculum teaching (“push”) only works for those who don’t need to be pushed very hard: for the remaining billions on the planet, it’s often just too expensive to push