Marketers target our invisible connective tissue, offline and online
We’re leaving trails behind us, both offline and online, inside and outside social media, that we don’t notice, but marketers do, and they’re using them to spot our closest friends, betting that they’ll share our tastes and would probably buy what we bought if they were approached.
What’s authenticity got to do with innovation?
This video doesn’t ask or answer that question. But it makes it clear that something highly relevant to both of these issues is heading our way and it’s on a collision course with the way we think about everything.
Priceless video: father and son grappling with the past, present and future of design
Alex Bogusky, legendary poster boy for the ad business, rashly decides to interview his dad online. The outcome reveals what looks like a stormy relationship between a ‘designer parent’ and a ‘designer child’