The iij top 10 upcoming customer service innovation books
Where is customer service innovation really happening right now? Is it mostly in sales, brands, marketing, call centers, e-commerce, retailing, CRM, products, social media, mobile, games, finance? These titles show that it’s taking place over the entire spectrum
The iij Top Twenty Upcoming Social Media Books
What is the range of subject matter in our ‘spring collection’ of (weighty and in some cases expensive) Social Media volumes? Integration, culture, storytelling, journalism, transmedia, immersion, law, enterprise, strategy, teaching, meaning, creativity, identity, invention and belonging
Is there a real difference between Transmedia Marketing and Integrated Marketing?
If the essence of Integrated Marketing of was “message consistency” across platforms, then in Transmedia Marketing they’re saying it will be all about “storytelling and conversation” which is supposed to need a whole new approach
Priceless video: father and son grappling with the past, present and future of design
Alex Bogusky, legendary poster boy for the ad business, rashly decides to interview his dad online. The outcome reveals what looks like a stormy relationship between a ‘designer parent’ and a ‘designer child’