Reverse gamification’s next big test? Windows 8 Metro
Here’s concrete proof that Windows 8 is a puzzle that its intended users cannot solve unaided. Reverse gamification suggests that ultimately, this fact probably won’t make the slightest difference to its prospects for success
Reverse gamification
Puzzles are (deliberately) bad user interfaces. We’re told to love the look of things which have ‘invisible’ interfaces, because designers love simplicity. Hide those countless features, make it look simple. But this turns things into games with hidden rules. Not everyone wants to play.
Microsoft can beat Google, but only by letting go of a cow
It may be a cash cow, but a ‘Windows first’ policy is holding back Windows Phone in a field dominated by Android