iij haunted by epic discovery failure
For some unfathomable reason, we’ve never covered anything on games design luminary Will Wright, and if that wasn’t bad enough, we never even knew that his latest major project wasn’t even a game.
Is there a real difference between Transmedia Marketing and Integrated Marketing?
If the essence of Integrated Marketing of was “message consistency” across platforms, then in Transmedia Marketing they’re saying it will be all about “storytelling and conversation” which is supposed to need a whole new approach