So many ideas, all coming at you at once. Don’t expect these people to pour anything onto the flames but gasoline. iPad (and tablet) apps from a content creation perspective.

These people are working at the sharp end. They are telling us that it’s already changing the way we should be thinking about content.

Here are a selection of the issues covered.  It’s short but you may still need to watch it again to take it all in.

Two screen experiences, co-viewing, dedicated, iPad-only, tablet-specific apps, ‘checking in’ to TV shows (so that you know who’s watching at that moment). Your phone is going to control your TV, tablets are laptop killers.

Revolutionising the broadcast industry (by providing more sophisticated handheld control). Reviving book reading as an activity as they give e-books even more momentum than the Kindle has already done.

The clip was from a session at the MIPCOM 2010 conference. It was called the Rich media apps fest: iPad apps showcase.

The Apple iPad has definitely taken the industry by the storm. There are already 250,000 apps that work on the iPad with over 3 million iPads on the market. New hardware and software features are sparking new creativity, and constant live updating capabilities provide new transaction revenue opportunities.

This session will showcase the latest and most innovative iPad apps for Brands, Books, Newspapers. It also covers Children’s Edutainment, and Reference content.

Chair and Host: Ferhan Cook, Publisher MobiAdNews. Ferhan is also the president of Any Screen Productions Ltd.

Expert Panel: Daniel Efergan, Digital Creative Director, Aardman Animations Ltd. Patrice Slupowski, VP Digital Innovation and Communities, Orange

Case Study Speaker: Jen Topping, New Media Commissioning Manager, Channel 4. Also Pasa Mustafa, Global Head of Original Digital Productions, Endemol Group