Tomorrow’s digital licensing: what are the issues?
If you bought into all the hubris about the ‘inevitable’ demise of charging for content, you might imagine that debating the future of licensing was pointless. Or just dull. Watching this might change your mind
Is there a real difference between Transmedia Marketing and Integrated Marketing?
If the essence of Integrated Marketing of was “message consistency” across platforms, then in Transmedia Marketing they’re saying it will be all about “storytelling and conversation” which is supposed to need a whole new approach
Innovation issue missing from Wikipedia right now (hopefully not for long)
Green Engineering is not only ‘using engineering to do sustainable things’, it is also about ‘how to do all engineering in a sustainable way’
Will tomorrow’s aspiring startup staff need to sharpen their elbows?
Power has become a dirty word in a culture which favours cooperation over competition, so will this leave future recruits imagining that they’ll be able to avoid office politics by joining a startup?
Disruption contained: preventing self-inflicted innovation wounds
You’ve got a revolutionary product and a choice of innovation strategies: trying to do everything you do ‘in the spirit of innovation’ or to run an otherwise traditional business, limiting additional risk: are both options misguided?
Charisma failure = innovator failure?
Problem: many brilliant innovators wouldn’t recognise their own shortcomings in the charm department even if … (insert painfully humiliating scenario) Solution? Get ready for the Science (or Zen?) of Charisma
The restaurant at the beginning of the universe
Welcome to the birthplace of investment in the online world. It’s the relaxed watering hole where the big stuff happens in Silicon Valley. The regulars constitute a “who’s who” of movers and shakers behind what’s going on right now.
Does the idea of “turning everything into a game” just sound silly to you?
Then you may be behind the times. Your business might soon be someone else’s football and you may become nothing more than their pawn. Just because business is only just starting to realise that turning everything into a game can work, doesn’t mean that you can afford to just sit back and wait for the results
What’s authenticity got to do with innovation?
This video doesn’t ask or answer that question. But it makes it clear that something highly relevant to both of these issues is heading our way and it’s on a collision course with the way we think about everything.