Building systems that can solve tougher problems
To achieve this, a system (involving people and machines) should be constructed so that it can ultimately, in some relevant ways, become ‘smarter’ than any of its individual (human) participants
Myths and truths of customer loyalty in online communities
Free workforce? Marketing substitute? Unpaid website content generators? If you’re hoping for a way to ‘exploit the well-proven willingness of loyal customers to contribute tirelessly to your online promotion, generating enormous traffic and business, and asking for nothing in return’ you need help
Say anything you want to, we trust your judgement
Encouraging your staff to be unfettered champions of your values carries the risk of them ‘going native’. They may side with outsiders who might want to hold you to those values when they seem to conflict with your immediate operational goals.