Science shows that self-discipline taxes the soul
We wisely use our ‘self-restraint muscle’ to get things done, but research shows that even exercising it just a little bit can turn the most robust of minds into momentary marshmallow
Gamification isn’t enough: we’re missing something big here
Using the dynamics of games as a way of improving engagement in such things as work, marketing and education shows great promise, but something relevant that gamers do is being ignored
Myths and truths of customer loyalty in online communities
Free workforce? Marketing substitute? Unpaid website content generators? If you’re hoping for a way to ‘exploit the well-proven willingness of loyal customers to contribute tirelessly to your online promotion, generating enormous traffic and business, and asking for nothing in return’ you need help
A new name for gamification
The current term cunningly implements its own strategy: it conveys trivialisation to the uninitiated, conveniently excluding the ignorant and preserving its power for the enlightened few
The innovation policy problem is not just an innovation problem
It’s an engagement and integration problem
Are innovators their own worst enemies?
We innovation cheerleaders leave a lot of ruffled feathers behind us as we urge the sweeping away of the long-established. Do we care?