In the 60s and 70s, the title ‘Oracle of the electric age’ was given to one man

Marshall McLuhan claimed “I am resolutely opposed to all innovation” but he felt that in order to cope with it, we need to understand what it is doing to us.

Marshall McLuhan was a Canadian philosopher, and scholar.

He was a professor of English literature, literary critic and a communication theorist.

McLuhan’s work is viewed as one of the cornerstones of the study of media theory.

McLuhan is known for the expressions “the medium is the message” and “global village“.

McLuhan was a leading figure in media from the late 1960s to his death in 1980 and he continues to be an influential and controversial figure.

More than ten years after his death he was named the “patron saint” of Wired magazine.